Clareo is building the financial layer for creators — making brand deals, payments, commissions and earnings easier to understand and track, as the creator economy scales faster than the infrastructure built to run it.
Creators have become businesses. Over the last five years, the creator base and the brand spending flowing toward it have scaled rapidly — but the measurement, workflows and monetization infrastructure around that money have not kept pace.
More creators, more money and more complexity create a need for clearer deal, payment and performance infrastructure. The gap isn't awareness or opportunity — it's the financial and operational plumbing underneath.
AI-generated scripts and low-effort, mass-produced "AI slop" content have made it easier to spin up channels and chase quick monetization. Platforms are responding: YouTube's inauthentic content policy already excludes mass-produced, templated videos from earning ad revenue, and starting 1 February 2027, YouTube is raising the bar for Partner Program entry — requiring 8,000 watch hours over a rolling year or 20 million Shorts views in 90 days, double the current thresholds. The direction is consistent: platforms are moving away from rewarding fast, low-effort content toward sustained, higher-effort creation.
ISB / HashFame research finds that most creators complete only one paid brand campaign a year — a wide gap between participating in the creator economy and earning sustainably from it.
IAB identifies measuring business outcomes, choosing the right creators, and understanding AI's role as leading challenges in creator advertising today.
IAB highlights fragmentation and limited standardization across creator advertising workflows industry-wide.
Kofluence's 2026 research tracks creators, brands, contracts, AI adoption, pricing and platform shifts — evidence that the market is actively becoming more structured.
India's creator economy is becoming a major economic channel in its own right, while global creator advertising scales alongside it.
Financial infrastructure for creator partnerships — built around visibility, not guesswork.
Clareo was built by Neal Panchal and Om Thakar — two creators who turned years of shared experience in communities, events, digital projects, technology, and social media into a new-age agency focused on helping brands and creators grow online.
"Because building trust starts with knowing who is building the platform."
Clareo is built by Neal Panchal and Om Thakar, bringing deep shared experience across Web3, community building, technology, and AI/ML.
From 2025 to 2026, both served as Wormhole Global Ambassadors, contributing to the global Web3 ecosystem. Beyond Web3, both founders have actively worked on various AI and Machine Learning initiatives throughout their education.
Their latest joint project focused on coconut leaf disease detection using Machine Learning for farmers, helping identify diseases and providing useful information for better crop management. The project was successfully published as a research paper at the BrainCon 2025 conference.
Today, they are bringing together their hands-on experience in technology, communities, AI, and Web3 to build Clareo.
Exploring technology, online communities, and content creation.
Participating in communities and building digital projects.
Organizing events, networking, and executing creative campaigns.
Working with emerging technologies and shaping digital experiences.
A new-age agency bringing it all together.
Neal brings a strong combination of technology, community building, and digital strategy to Clareo.
Alongside his role as a Wormhole Global Ambassador and AI/ML researcher, Neal actively contributed to Fogo Chain, focusing heavily on community development, Twitter growth, and ecosystem publicity.
Om brings a collaborative approach to creative strategy, digital growth, and community engagement.
In addition to his work as a Wormhole Global Ambassador and AI/ML researcher, Om was part of the Community Team at Big Bang Studios - DeFi App, directly driving community growth and stakeholder communication.
A dynamic portfolio of initiatives, campaigns, and experiences built from the ground up.
"Some of our best work hasn't happened behind a screen. From online communities to real-world events, we've always believed that meaningful connections create the strongest opportunities."
Whether you're building a brand, launching a product, growing a business, or creating something completely new — Clareo is ready to help you tell the story.
Clareo